press coverage

A few news stories, with content below:


Brandweek cover spotlight...   "Jet Setter" 

New York Times advertising column (2005): "It's a Game. No, It's an Ad. No, It's Advergame"

Investor's Business Daily e-business column (2005): "Game Ads Flourishing at Orbitz"

Ad Age campaign launch coverage (2006): "Orbitz Offers A Wink"

New York Times technology column (2007): "E-Commerce Report: First Order a Plane Ticket..."

Crains' Business in the innaugural launch of a new annual special edition: "25 Women to Watch - 2007"

key stories

"Jet Setter"
Brandweek_01.22.07.pdf
Adobe Acrobat document [2.0 MB]
"E-Commerce Report: First Order a Plane Ticket..."
NYT 2007.pdf
Adobe Acrobat document [1.8 MB]
"25 Women to Watch"
Women to Watch 2007.pdf
Adobe Acrobat document [243.8 KB]
"Orbitz Offering a Wink at Game Show Segment"
Adweek Campaign Launch 2006.pdf
Adobe Acrobat document [394.4 KB]
"It's a Game. No, It's an Ad. No, It's Advergame."
NYT 2005.pdf
Adobe Acrobat document [786.5 KB]
"Game Ads Flourishing at Orbitz"
IBD 2005.pdf
Adobe Acrobat document [567.4 KB]
"CMO Pulse" cover story
CMO Pulse 08-1.pdf
Adobe Acrobat document [886.5 KB]