WHAT WILL BENEFIT YOUR BUSINESS?
INTERIM CMO Interventions:
- Sell “the Steak” not just “the Sizzle”: Early stage businesses can get mesmerized by their own sizzle. Buyers want steak. Can your current business model drive sustainable EBITDA growth?
- Avoid Sandtraps: Marketing economics are key to success. The right eyes upfront can help sidestep costly hazards. Looking at the numbers, do you know if marketing has been stripped to pump up pre-acquisition results?
- Pinpoint Hot Buttons: Is your own value proposition compelling and truly future-focused?
Relentless FOCUS on RESULTS: I've been told that part of my value is keeping any enterprise ... from Fortune 100 titans to early stage start-ups ... fully focused on maximizing innovative brand impact to fuel growth. My driving goal is making brands the engine for growth in ever faster moving markets. One critical difference is ensuring all actions are focused & aligned to optimize success.
CMO-eyes on The PRIZE: Fresh perspective, through an experience-sharpened lens delivers...