I am a strategic branding expert with a unique combination of execution skill and laser focus.
Specializing in service businesses, my background combines results-driven total business optimization, via a customized comvination of branding, strategic marketing, biz dev and scenario planning, enhanced by a very pragmatic grounding in behavioral psychology.
This has contributed to a 28-year track record in successful business trans4mation, from Fortune 100 to small start-ups ... from brands with 99% awareness to 0% ... from hardline, softline and oldline to e-commerce ... defining and creating successful new business realities in the U.S. & markets around the world.
I’m proud to have led and worked with great strategic teams, in full time positions with senior management responsibility, making significant contributions to:
Orbitz Worldwide: Global Chief Marketing Officer (2005-2008)
McDonald's Corporation: Vice President, Strategic Global Brand Marketing (2002-2004)
Leo Burnett: Executive V.P. (1996-2002): clients include McDonald's, Hallmark, Disney
Anspach, Grossman, Portugal: Managing Director (corporate identity firm, 1995): clients include American Express, Detroit Edison, Exxon, Prudential & the global alliance of Sprint/Deutsche Telecom/France Telecom
- Media Armor (2013 -- 2015 exit): a venture backed media company, pioneering technology which enables brands and retailers to drive incremental, cross-channel revenue through relevant messaging, based upon consumer behavior, by coordinating & optimizing actions they take both online & offline (Greycroft Partners)
- Minds Matter (2009 -- ongoing): a non-profit organization dedicated to transforming the lives of high-potential low-income students by making their dreams of college a reality; this is a growing 100% volunteer national group providing 2 mentors for every student to help fulfill their potential