I am a strategic branding expert with a unique combination of execution skill and laser focus.
Specializing in service businesses, my background combines results-driven, total business optimization, taking full advantage of the fusion of branding, strategic marketing, biz dev and scenario planning ... enhanced by a very pragmatic grounding in behavioral psychology.
This has contributed to a 37-year track record in successful business trans4mation, from Fortune 100 to small start-ups. From brands with 99% awareness to 0%. From hardline, softline and oldline to the largest sector in e-commerce. From turnarounds to sustaining behemoths' growth. The heart of my experience is in imagining and creating successful new business realities in the U.S. ... and markets around the world.
I’m proud to have led and worked with great strategic teams, in full time positions with senior management responsibility, making significant contributions to:
Orbitz Worldwide: Global Chief Marketing Officer (2005-2008)
McDonald's Corporation: Vice President, Strategic Global Brand Marketing (2002-2005)
Leo Burnett: Executive V.P. (1996-2002): clients include McDonald's, Hallmark, Disney
Anspach, Grossman, Portugal: Managing Director (corporate identity firm, 1995): clients include American Express, Detroit Edison, Exxon, Prudential & the global alliance of Sprint/Deutsche Telecom/France Telecom
- Media Armor (2013 -- 2015 exit): a venture backed media company, pioneering technology which enables brands and retailers to drive incremental, cross-channel revenue through relevant messaging, based upon consumer behavior, by coordinating & optimizing actions they take both online & offline (Greycroft Partners)
- Minds Matter (2009 -- ongoing): a non-profit organization dedicated to transforming the lives of high-potential low-income students by making their dreams of college a reality; this is a growing 100% volunteer national group providing 2 mentors for every student to help fulfill their potential