Strategic Branding expert...
with a unique combination of execution skill and laser focus
Specializing in service businesses, my approach is results-driven, total business optimization. The goal is taking full advantage of branding opportunity through strategic marketing execution and perceptive business development.
My work is shaped by extensive scenario planning experience, along with a very pragmatic grounding in behavioral psychology. That's provided a key insight: every engagement solution must be customized
to its unique corporate culture. Without real ownership, new ideas fail to take root and grow sustainable results. Yet the right team with the right perspective succeeds.
This "interesting" background has contributed to a 39 year track record in successful business trans4mation, from Fortune 100 to small start-ups. From brands with 99% awareness ... to startups with 0% recognition. From hardline, softline and oldline ... to the largest early growth sector in e-commerce. From turnarounds ... to sustaining mega-brand growth.
The key to having impact is re-imagining and team-building to create new business realities, with perspective on what works in markets around the world.
I’m proud to have led and worked with great strategic teams, in full time positions with major P&L responsibility, making significant contributions to ...
Orbitz Worldwide
Global Chief Marketing Officer
(2005-2008)
McDonald's Corporation
Vice President, Strategic Global Brand Marketing
(2002-2005)
Leo Burnett
Executive V.P. (1998-2002)
Senior V.P. (1996-1998)
clients included: McDonald's
plus: agency/client think-tank for expanding brand impact, across the global client portfolio
Anspach, Grossman, Portugal
(corporate identity firm)
Managing Director (1995)
clients included: American Express, Detroit Edison, Exxon, Prudential & the global alliance of Sprint/Deutsche Telecom/France Telecom
Foote Cone Belding (1980-1994)
Executive Vice President (1991-94)
clients included: Campbell Soup,
Colgate Palmolive, Citibank, Chrysler Corp, IBM, The Limited, Northwest Airlines, Richardson-Vicks/P+G
prior experience:
United Cerebral Palsy/New York
Staff Psychologist
Full time board positions include:
Media Armor
(2013 -- 2015 exit with
Greycroft)
venture backed media, pioneering technology which enables brands and retailers to drive incremental, cross-channel revenue through relevant messaging, based upon consumer behavior, by coordinating & optimizing actions they take both online & offline
Minds Matter
(2009 -- 2020): a non-profit dedicated to transforming the lives of high-potential low-income students by making their dreams of college a reality
