THE CHALLENGE: An undermarketed product, which actually works, is relaunched by two talented entrepreneurs who immediately recognize the potential power of packaging ... even though primary distribution is intended, from the outset, to be online.
THE SOLUTION: Create a modern, high potency brand image which is, simultaneously, uniquely feminine and distinctive ... reinforcing natural product ingredients ... yet avoiding pervasive "natural" stereotypes.
The winning packaging design was deemed so potentially powerful, it became the organizing visual graphic design element, used cost-effectively across all marketing execution elements to date.
totally aligned visual execution across all channels...
[note: all creatve work above is the property of ZESTRA]