RESULTS: recent interventions

Here are just a few examples of high impact marketing interventions delivering...

 

a challenging private equity acquisition, with no B2C marketing strategy (or staff - or agency) must effectively re-brand itself to re-enter the marketplace and turnaround the business’ declining traffic vs. popular competition …in just 4 months

 

RESULTS: by jumping in the trenches internally and creatively, the campaign launched on time, exceding BIG targets to increase traffic by +500,000 visitors, reversing steep declines [-31% in 7 months prior to launch] 

 

site traffic was up +18% with 3.6 MM incremental visits YOY in Phase 1: 

•   +27% monthly uniques: a significant rise not just in visitors, but also cost-effective "brand seekers" 

•   page views up +76% YOY: which means not just more people visiting...they’re using the site

•   unaided brand awareness increased +4 % points: a BIG move with very high base awareness

•   key private seller listings increased by +169%: driven by “free to list” message breaking through

...so successful, it won the Grand Prix at the 2013 Cassie Awards for business effectiveness

 

other important benefits: success of the brand re-launch was sustained, at virtually no added cost, by pre-thinking & pre-shooting new strategic ad cuts to refresh a phase 2 media run at year end; aligned B2B with B2C communications for maximum brand impact and R.O.M.I.; results continued to climb as the new marketing team came onboard

 

a global internet powerhouse wants to expand its brand identity & pitch success with more compelling branding, so CMO-eye Views are initiated to power-up presentations

  

RESULTS: significant uptick in broader brand identity perceptions and team sell-in success, including at their internal regional competition



 

insightful leadership of a new business start-up recognizes the potential branding power of packaging & design...and makes it work 

 

RESULTS: the new packaging design becomes the unifying branding graphic for all brand communication...from website to brand creative
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the #3 e-commerce competitor in the largest online retail segment is acquired & must trans4m its identity to sell much more profitable products vs. bigger brands  …in just 6 months

RESULTS: 38% YOY growth & 49% profit on 4% increase in marketing spend; this included 82.5% YOY increase in the product advertised...which had 7X base business profit margin; performance was powered by re-building an effective worldwide brand portfolio of sharply differentiated, targeted brands in a competitive 'sea of sameness'
 
other important benefits:
a new, seamless integrated multichannel marketing campaign... 
•   increased “PERSUASION" 16 points to 62% ...in just 3 months
•   drove “CONSIDERATION” 20 points from 34% to 54% ...in just 6 months
•   initiated new marketing accountability via the first "total marketing scorecard," along with new metrics
redesigned a new integrated and collaborative marketing team, which...
•   built the company’s first customer retention program ...plus a CRM datamart, from the ground up
•   created a new, highly successful & cost-efficient PR function to combat higher spending competition
•   invented a powerful new, cheap marketing tool...now a widely used marketing industry tactic
•   changed the way marketing worked within the company, fully collaborating with product & IT teams

 

the world’s largest, most famous service brand understands the value of stronger, dedicated "strategic brand marketing" through its offline and online communications ... and trans4ms its #2 cost into a powerful new marketing asset ...in every major market around the world

 

 

RESULTS: the largest packaging system in the world is redesigned to become a powerful trans4mative STORYTELLING and rebranding medium, adding a new, close-to-the-customer communication vehicle at no added ongoing cost ... PLUS initiating a very different approach to branding promotion, helping to drive turnaround business performance ...worldwide

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a visionary ceo of small, recently merged B2B company sees a big opportunity to make a splash in a rapidly growing and changing industry at the upcoming annual convention ...with 3 months work-time

 

RESULTS: mission accomplished!

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