RESULTS: recent interventions
Here are just a few examples of high impact marketing interventions delivering...
a challenging private equity acquisition, with no B2C marketing strategy (or staff - or agency) must effectively re-brand itself to re-enter the marketplace and turnaround the business’ declining traffic vs. popular competition …in just 4 months
RESULTS: by jumping in the trenches internally and creatively, the campaign launched on time, exceding BIG targets to increase traffic by +500,000 visitors, reversing steep declines [-31% in 7 months prior to launch]
site traffic was up +18% with 3.6 MM incremental visits YOY in Phase 1:
• +27% monthly uniques: a significant rise not just in visitors, but also cost-effective "brand seekers"
• page views up +76% YOY: which means not just more people visiting...they’re using the site
• unaided brand awareness increased +4 % points: a BIG move with very high base awareness
• key private seller listings increased by +169%: driven by “free to list” message breaking through
...so successful, it won the Grand Prix at the 2013 Cassie Awards for business effectiveness
other important benefits: success of the brand re-launch was sustained, at virtually no added cost, by pre-thinking & pre-shooting new strategic ad cuts to refresh a phase 2 media run at year end; aligned B2B with B2C communications for maximum brand impact and R.O.M.I.; results continued to climb as the new marketing team came onboard
a global internet powerhouse wants to expand its brand identity & pitch success with more compelling branding, so CMO-eye Views are initiated to power-up presentations
RESULTS: significant uptick in broader brand identity perceptions and team sell-in success, including at their internal regional competition
insightful leadership of a new business start-up recognizes the potential branding power of packaging & design...and makes it work
RESULTS: the new packaging design becomes the unifying branding graphic for all brand communication...from website to
the world’s largest, most famous service brand understands the value of stronger, dedicated "strategic brand marketing" through its offline and online communications ... and trans4ms its #2 cost into a powerful new marketing asset ...in every major market around the world
RESULTS: the largest packaging system in the world is redesigned to become a powerful trans4mative STORYTELLING and rebranding medium, adding a new, close-to-the-customer communication vehicle at no added ongoing cost ... PLUS initiating a very different approach to branding promotion, helping to drive turnaround business performance ...worldwide
a visionary ceo of small, recently merged B2B company sees a big opportunity to make a splash in a rapidly growing and changing industry at the upcoming annual convention ...with 3 months work-time
RESULTS: mission accomplished!